Serta®. Beautyrest®. Two trusted brands that ultimately deliver on a single promise - to give people the sleep they need to live the lives they want.

Devoted to comfort for all.
With a strong reputation for innovation built over the last 85 years,
Serta provides exceptional, industry-leading comfort.

#1 Brand
As North America’s #1 mattress manufacturer, Serta is devoted to bringing amazingly comfortable products to market through a variety of features that ensure a comfortable night’s rest, through the appearance of our products which visually accentuate the look of comfort, and through our messaging that effectively tells the comfort story of our brand.
Serta introduced the first Perfect Sleeper® innerspring mattress to the world in 1931, and it hasn’t stopped innovating since. Other ‘firsts’ include the Sertapedic® mattress in the 1950s, the Pillow Soft® mattress in the 1970s, a continuous coil innerspring in the 1980s, and the breakthrough iComfort® Sleep System in 2011. Innovation is in our DNA, and we’re just getting started!
Devoted to Comfort
When it comes to comfort, we treat every single customer as an individual. One size does not fit all. Our team is relentlessly focused on creating products that look and feel amazingly comfortable, using the latest advances in comfort and support materials.
Powerful Retail Solutions
Over the years, we have worked hard at building strong relationships with a base of retail brand ambassadors. Through this joint commitment to comfort and crafting the world’s best sleep experiences, we are able to expose more and more consumers to the benefits of Serta.

Committed to providing rejuvenation for the day.
Breaking ground and pushing boundaries since 1870, Simmons helps the world take on tomorrow - believing smarter sleep starts with state-of-the-art mattresses.

Fastest-Growing Brand
A powerful combination of state-of-the-art manufacturing, product innovation and high-impact marketing has made Beautyrest the fastest-growing innerspring brand in North America. We pioneered the luxury mattress market, and the newest Beautyrest Black® line carries on our legacy of market-leading products and sales success.

At its heart, our Beautyrest brand stands for breakthrough sleep innovations that optimize next-day performance. From expert craftsmanship, luxurious materials and industry-leading temperature management technologies, to our proprietary Pocketed Coil® Technology and cutting-edge “Internet of Sleep™”, our products deliver unsurpassed sleep quality for a fully charged life.

At Beautyrest, rejuvenation is more than just a promise. It’s a passion. It’s a mission. We’re constantly renewing and reinventing our products, technology and manufacturing – that’s what helps our customers get the quality rest they need to live their dreams. There’s nothing like a great night’s sleep on a Beautyrest.
Beautyrest knows the importance of quality support, and we put our expertise, experience and technology into delivering that in every product. Our Advanced Pocketed Coil® springs instantly and individually respond to the exact shape of your body, providing the ultimate support, enhanced comfort and a perfect, undisturbed night’s sleep. It’s what you should expect from the inventor of Pocketed Coil® technology.


Serta, North America’s #1 brand, and Simmons Beautyrest, the fastest-growing innerspring brand, have come together to address the sleep needs of every consumer.