Beautyrest® Debuts New Standalone Sleep Technology, Celebrates Marketing, Sales and Sleepsells Success
(ATLANTA – July 29, 2016) – On the heels of its breakthrough introduction of the SmartMotion™ Base, the Beautyrest® brand debuts Sleeptracker® by Beautyrest, the bedding industry’s first standalone sleep tracking device compatible with each of our mattresses and foundations.
“Sleeptracker by Beautyrest brings our years of sleep expertise to the consumer tech category, providing a highly accurate, totally non-invasive, robust and easy-to-use solution designed to help consumers sleep better and smarter,” said Michael DeFranks, Vice President, Advanced Technology at Serta Simmons Bedding.
The device is comprised of a processor and two sensors that slip between the mattress and foundation to track sleep like the SmartMotion Base. Sleeptracker by Beautyrest uses the Sleeptracker smartphone app to monitor elements of motion, heart rate and breathing rate to assess sleep patterns for up to two sleepers – including REM sleep. The Sleeptracker app is available for download on the App Store and Google Play.
“Sleeptracker is the most advanced cloud-based Internet of Things data science platform for sleep, and we are delighted to partner with Beautyrest for continued success in the market,” said Arthur Kinsolving, Chief Technology Officer at Fullpower, the company behind Sleeptracker technology.
Sleeptracker by Beautyrest will be available in Q4 of 2016 and packaged as a standalone product to be sold at mattress and furniture retailers, as well as anywhere “Smart Home” consumer electronics are sold.
“We’re excited to be the first bedding manufacturer to offer a standalone sleep technology that creates an opportunity for a step-up across any sale – any of our mattresses or foundations or independent of a mattress purchase altogether,” said DeFranks. “We see this as a great value-add for our valued industry retail partners and beyond.”
Sleeptracker by Beautyrest is the latest offering in products from Beautyrest designed to help consumers sleep better and smarter. In January 2016, Beautyrest introduced the SmartMotion Base powered by Sleeptracker, which monitors real-time vitals andsleep patterns to generate custom tips to help optimize sleep, which customers can also track through the Sleeptracker app.
BEAUTYREST CELEBRATES SUCCESS OF BEAUTYREST BLACK® LINE AND TOM BRADY PARTNERSHIP
The Beautyrest brand reports outstanding sales success in the first half of 2016 thanks to the popularity of its new Beautyrest Black® line. Beautyrest Black momentum has continued to climb since the new line launched in January and is one of the fastest growing bedding lines in the industry. Beautyrest Black contains the line’s signature Micro-Diamond™ Memory Foam, which leverages the conductive property of diamond particles to move heat away from the surface of the mattress. This staple technology pairs with Beautyrest’s patented Advanced Pocketed Coil® technology for the ultimate in sleep luxury. These technologies combine the conformability of memory foam with the support of Pocketed Coil® technology and continue to drive growth in the premium and luxury category.
“Another winning introduction for our luxury products solidifies Beautyrest’s dominance in the premium category,” said Jim Gallman, Senior Vice President of Brand Marketing for Simmons. “This success at retail signals that consumers recognize the superior innovation and craftsmanship we put into our products.”
Driving the brand’s success is the new breakthrough Dream in Black campaign and partnership with championship-winning football star Tom Brady. The campaign, which launched May 9 across national broadcast and cable television, digital and social media, will achieve more than 1.5 billion impressions. The television spot that features Brady exploring a lavish hotel in search of the perfect room – containing nothing but a Beautyrest Black mattress – was praised by national and trade press, consumers and retailers alike. According to TV ad metrics provider iSpot.TV, “Suite” is the number one ranking TV spot in the mattress industry.
MOMENTUM BUILDS FOR SLEEPSELLS PROGRAM
Simmons’ SleepSells program, an education and training initiative focused on the retail sales associate (RSA), continues to gain momentum with retailers and RSAs alike. April 2016 marked the one-year anniversary of the SleepSells program; in the program’s first year, Simmons reports:
- exceeding year-one registration goals on SleepSells.com. Twenty-two percent of Simmons’ top retailers have RSAs actively engaged on the site.
- RSAs averaging more than two visits per month, during which they leave hundreds of comments, take polls and participate in surveys and sweepstakes.
- more than 4,300 SIMulator™ app downloads via the App Store and Google Play.Year Two will bring about a new look and new capabilities for SleepSells.com, a focus on increasing engagement between RSAs and industry experts, as well as a plethora of new, relevant content. Simmons will also introduce a major update to the SIMulator app this summer, including a sleeker design, new product and video-play capabilities. The update will be available for download on the App Store and Google Play.
“The success we’ve seen in just the first year of the SleepSells program shows that we’ve created a resource RSAs find truly valuable,” said Michelle Montgomery, Vice President of Marketing Communications at Simmons. “We’re listening to the RSA community and our retail partners so we can continue to deliver engaging, effective tools that help mattress sales associates become the most knowledgeable, respected sales team in retail.”