Serta® to Launch New Mattress-in-a-Box Program for Retailers at Las Vegas Market
HOFFMAN ESTATES, IL (June 30, 2017) – Serta, the leading mattress manufacturer, is unveiling a new mattress-in-a-box program for retailers at the upcoming Las Vegas Market trade show. The program, designed to help retailers grow sales in this rapidly-growing segment, includes a new collection of all-foam mattresses that are 100% USA assembled. Turnkey digital support for retailers carrying the line is also part of the offering.
The new mattress-in-a-box collection includes five models featuring distinctive aesthetics that visually communicate the product benefit of comfort and premium, attention-grabbing packaging. Three of the models will be sold under the Serta Perfect Sleeper® Express brand and feature advanced gel-infused memory foam with enhanced cooling technology. The other two models will be offered under the Serta brand and feature premium gel infused memory foam. The complete collection, ranging in suggested retail price points from $599 – $999, will be available for shipping to retailers this Fall.
“The mattress-in-a-box segment is growing rapidly and projected to have up to 15% of category share by 2020,” says Andrew Gross, Executive Vice President of Marketing, Serta. “Our new program will help our retail partners grow with the segment by bringing the comfort and quality of Serta to consumers seeking a simplified shopping experience.”
In addition to the new mattress-in-a-box offerings, Las Vegas Market attendees can see the recently launched iComfort® Memory Foam and Perfect Sleeper collections – both of which have already delivered strong results for Serta and its retail partners.
“We are seeing significant growth over prior year with retailers carrying our new Perfect Sleeper and iComfort Memory Foam lines,” says Gross. “Plus, our new Declare Peace campaign launched in May and is exceeding our goals for motivating consumers to consider purchasing our brands. We plan to carry this momentum to the new mattress-in-a-box program and help our retailers end 2017 with strong second half sales.”
Las Vegas Market attendees can visit Serta’s showroom to see the new mattress-in-a-box collection, as well as the current iComfort and Perfect Sleeper collections, in A-701 at the World Market Center building.
Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.
As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.
With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.