Serta® Showcases New and Simplified Product Collections at Las Vegas Market
Continuing to Underscore Its “Not Just Sorta Comfortable. Serta Comfortable.” Advertising Campaign.
Hoffman Estates, Illinois (January 27, 2019) – Following a successful launch of the 2018 iComfort Hybrid collection, Serta maintains its number one position as industry sales leader and is unveiling a variety of products at the Winter 2019 Las Vegas Market. The mattress manufacturer is offering new products to meet every comfort need and budget across all its lines – Serta iComfort, Serta Perfect Sleeper and Serta SleepTrue, a new promotional line.
“We know consumer shopping needs have shifted when it comes to buying a mattress both online and in retail,” says Onney Crawley, Vice President of Brand Marketing for Serta. “To address these expectations, we’re making broad product introductions this year that build on our long-standing focus on comfort and simplifying collections to remain competitive in the marketplace and benefit our retailers.”
Key announcements include:
- Serta® Perfect Sleeper® (Standard Queen SRP: $499 – $1,099 for innerspring, hybrid and memory foam models) – a new collection designed with input from the National Sleep Foundation* to deliver pressure-relief with an upgraded support system. New features include its HyperTouchTM Comfort System built right into the mattress surface for improved pressure point relief, individually wrapped coils extended to the edge of the bed for more support and durability, and advanced temperature management from engineered fabric designed to work with the body’s natural cooling system.
- Serta® iComfort® (Standard Queen SRP: $1,119 -$1,499 for iComfort Blue 100 CT Gentle Firm and iComfort Blue CT 300 Plush and Firm respectively) – the two opening memory foam models have been redesigned with the manufacturer’s TempActivTM Touch cover, which provides an instant cool-to-the-touch feeling.
- Serta® Sleep True™ (Standard Twin and Queen SRP: $129 – $599 for innerspring and all-foam models) – a new promotional collection that will offer premium features at value price points, including individually wrapped coil support systems and premium foams.
- Updated Adjustable Base Portfolio with more competitive price points ranging from $499 – $1,499 (suggested queen retail prices). This includes an all-new promotional $499 Motion SlimTM model, an updated version of the popular $799 Motion Essentials® model now featuring massage and USB ports and the premium $1,499 Motion Perfect® model with new seat extension technology.
The latest product collections from Serta will be supported with its “Not Just Sorta Comfortable. Serta Comfortable.” advertising campaign, with a focus on digital in its second year to better intercept and engage with consumers, and strengthened national promotions focused on key holiday periods.
“As a pioneer in comfort, we’re grateful consumers continue to trust our brand for exceptional comfort and a better sleep experience,” says Crawley. “We’ve generated more than 7,000 five-star reviews for products online and will continue to focus on generating these positive reviews through ongoing consumer communications and incentives.”
Las Vegas market attendees can visit Serta at A-701 to sample and experience the full assortment of 2019 products.
*National Sleep Foundation’s logo, name, materials and/or insights used under license from NSF in exchange for Serta’s financial support of NSF’s sleep research and educational activities.
About Serta, Inc.
Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.
As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.
With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle®, direct-to-consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.
Kelly Ellis for Serta