Serta Simmons Bedding to Develop Mattress-In-A-Box Offerings for Its Leading Brands

Enters into strategic partnership with Sinomax USA

New products will be available across all distribution channels for retailer partners

ATLANTA (June 6, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today a three-year strategic partnership with Sinomax USA to develop new mattress-in-a-box offerings for SSB’s Serta® and Beautyrest® brands. These new products will be offered for sale through current and prospective retailer channels.

The new offerings, which will be manufactured and assembled in the United States, will be a first in the category for Beautyrest nationally and will replace, and make more widely available, the current Serta mattress-in-a-box offering.

“As the industry leader, it’s critical that we proactively provide our retail partners with innovative products that are available across all distribution channels,” said Michael Traub, SSB Chief Executive Officer. “Our partnership with Sinomax USA will provide mattress-in-a-box offerings, with compelling value and at various prices, for consumers who seek differentiated shopping experiences with our retail partners.”

Sinomax USA is a leading global manufacturer and distributor that specializes in innovative memory foam technology products. The company will provide the foam for the mattress-in-a-box mattresses, pillows and toppers, all of which will be manufactured at the company’s new automated facility in Nashville, Tennessee. The offerings will be available as early as July 2017.

“We are pleased to partner with the leading bedding company in the United States on this exciting growth opportunity,” said Frank Chen, Sinomax USA Chief Executive Officer. “Sinomax looks forward to supporting the Serta and Beautyrest brands’ growth with these new mattress-in-a-box offerings that are manufactured in our Nashville facility, which has been recognized by the state of Tennessee for significant new job creation.”

“SSB will continue to collaborate and innovate with our strategic partners as part of our unwavering commitment to our retail partners,” said Traub. “These new offerings from the country’s best-selling mattress brands will continue to help retailers succeed and grow their business.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

About Sinomax USA

SINOMAX USA is a leading global manufacturer and distributor of polyurethane comfort products, specializing in memory foams that include innovative technology created for the consumer. Its mattresses, pillows and mattress toppers are sold in over 6,000 stores across the globe by the world’s largest retailers. Its supply chain includes four world-class manufacturing plants, and it maintains a competitive advantage of being a vertically integrated, high-value producer of consumer products in the industry.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB or Mattress Firm in this press release speaks only as of the date on which it is made. Neither SSB nor Mattress Firm undertakes any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investors Contact:

Serta Simmons Bedding

Paul Dascoli, CFO

pdascoli@sertasimmons.com

770-673-2625

 

Media Contacts:

Serta Simmons Bedding

Noreen Pratscher, VP of Corporate Communications

npratscher@sertasimmons.com

770-730-1822

 

Sinomax USA

Maria Sigmond, SVP of Marketing & Ecommerce

maria.sigmond@sinomax-usa.com

713-333-6737

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