Serta Simmons Bedding Names Chief Financial Officer

Top finance executive brings extensive transformation experience to leading bedding company

Atlanta (August 1,  2019) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Barry Canipe as chief financial officer, following an extensive search.  The appointment is effective August 26.  Canipe will report to SSB Chairman and CEO Dave Swift.

Canipe brings 30 years of finance experience to SSB, including a strong track record of value creation and driving large-scale transformation.  He most recently served as chief administrative officer and chief financial officer of Carestream Health, an international medical imaging systems company.

 “Barry is a great fit for SSB and I look forward to working with him as a strategic partner as we transform to become a truly consumer-centric company,” Swift commented in making the announcement.  “I look forward to his contributions in retaining and growing SSB’s market leading position,” he added.

“SSB’s brands have a strong history respected for quality and innovation.  The company is led by an experienced team with supportive owners, all of whom are passionate about driving the company forward.  I am excited to join such a dynamic group of leaders,” Canipe said.

In addition to Canipe’s role with Carestream Health, other experience includes increasingly progressive finance roles with Allied Signal, Honeywell and American Standard Brands, among other organizations. He earned a bachelor’s degree in Business Administration from James Madison University and a

Master of Business Administration from the Darden Graduate Business School at the University of Virginia.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle®, the original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Serta Simmons Bedding

Noreen Pratscher, VP of Corporate Communications

npratscher@sertasimmons.com

770-730-1822



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