Serta® Unveils New iComfort® Mattress Collection Using Latest Hybrid Technology at Las Vegas Market

Leading Mattress Manufacturer Also Showcases New “Not Just Sorta Comfortable. Serta Comfortable.” Advertising Campaign

Hoffman Estates, IL (January 28, 2018) – Serta – a pioneer in comfort for more than 85 years and the number one mattress manufacturer in the U.S. – is launching its newest iComfort Hybrid mattress collection at the Winter 2018 Las Vegas Market. Now designed from the inside out with the brand’s most advanced technologies, the new collection is designed to deliver cooling comfort and support using the same TempActiv™ cooling technologies used in the brand’s successful iComfort Foam line and the new Hybrid Coil® Support System, a breakthrough innerspring system.

“The iComfort Hybrid collection represents a significant breakthrough in Serta’s hybrid technology that we’re pleased to introduce at the Las Vegas Market,” says Andrew Gross, executive vice president of marketing for Serta. “Every model is built with advanced comfort and support features, including the advanced Hybrid Coil® Support System featuring strategically placed coils that provide a trifecta of comfort, support and durability from top to bottom.”

The new iComfort Hybrid collection offers a variety of models ranging in price from $1,299 – $2,999 (MSRP for a standard queen mattress set). In addition to the iComfort Hybrid collection debut, Serta will be showcasing their new simplified adjustable base program, which includes a new Motion Plus™ model, along with an iComfort Accessories line of pillows and mattress protectors and its already released Serta® and Serta® Perfect Sleeper® Express Mattress-In-a-Box lines.

“In an effort to streamline the selling story for our retailers and provide customers with a better, more simplified shopping experience, the iComfort Hybrid collection offers a reduced number of models while still maintaining a wide range of feels from luxuriously plush to extra firm,” says Gross.

New Campaign Focused on Comfort

The brand’s product launches will also be supported by a new and exciting advertising campaign “Not just sorta comfortable. Serta comfortable,” building on Serta’s long-standing delivery of unmatched comfort. The campaign will roll out with digital support on February 4 and television starting February 19, aiming to extend Serta’s position as the best-selling U.S. mattress brand and raising the bar when it comes to comfort through its product offerings and benefits.

Las Vegas market attendees can visit Serta at A701 to sample and experience the full assortment of 2018 products. Serta will be accepting orders on the new products at market with the goal of having all retailers placed by the end of April.

For more information, visit www.Serta.com or follow along online at www.facebook.com/sertamattresswww.twitter.com/sertamattresses and www.instagram.com/sertamattress.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

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