Privacy policy

Effective Date: September 1, 2016

We are committed to respecting your privacy at Serta Simmons Bedding, LLC (“SSB”). The following Privacy Policy sets forth our information gathering and dissemination practices for this website (our "Website"). By accessing or using this Website, you agree to the terms of this Privacy Policy and consent to the collection and use of information as discussed in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, do not access this Website. We reserve the right to modify this Privacy Policy at any time. Material changes will be conspicuously posted on the Website.

Contact Us

Questions regarding this Privacy Policy should be directed to SSB by emailing


SSB is a Delaware limited liability company and the products and services available on this Website are provided by or on behalf of SSB and its affiliates. The personal information that you provide will be transferred to and maintained in SSB’s records. If you do not consent to this transfer, do not accept this privacy policy or otherwise use the Website.

Information We Collect

Personally Identifiable Information SSB requests your personally identifiable information when you email us at one of the addresses on our Contact Us page or otherwise sign up to receive communications from SSB or register with the Website. By choosing to provide us with your personally identifiable information you are consenting to the transfer and processing of such information in other countries. When you browse our Website, you are able to do so anonymously. SSB also collects certain information via this Website that is not personally identifiable. Analytics Like many websites, we use a third party service provider, such as Google Analytics, to collect information about your use of our Website. We track data about traffic to our Website and your visit to and experience on our Website, which information we use to improve our Website structure and content. Cookies SSB may use cookies to track the use of our Website and to facilitate and enhance your experience on our Website. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Our cookies enable us to facilitate access to different aspects of our Website. For example, by showing when and how you and others visit our Website, cookies help us to see which pages of the Website are popular and which are not. Cookies can also help us to improve your enjoyment of this Website, for example, by remembering your address or other personal information when you request information or services on the Website. We may use session cookies during the time of your visit on the Website that expire when you exit and we also use more permanent cookies that are two year tracking cookies so we can recognize you if you return to the Website. Most web browsers automatically accept cookies, but you can disable this function so that your browser will not accept cookies. Please be aware that disabling this function may impact your use and enjoyment of this Website. Aggregated Information In addition, we may take personally identifiable information you provide to us and aggregate it with information of other users and customers such that the data no longer identifies you. We may use and share aggregated information that does not uniquely identify you when it enables us to improve and enrich our services and Website content. IP Addresses SSB logs IP addresses for systems administration purposes and to track geographic analytics to help us determine where our Website users are located. IP addresses are not used to track a user’s session. This information only helps us determine how often different areas of our site are visited. We do not link an IP address to any information that is personally identifiable. Like most other Websites, SSB’s servers automatically track certain information about your activity on our Website. This information allows us to keep our Website running efficiently. This information includes: the browser you are using; your operating system; your IP address; and the referring URL and all Serta, Simmons and/or Beautyrest URLs you visit. Other Non-Personally Identifiable Information We may also use web beacons and pixel tags. Web beacons (also called single pixel gifs or web bugs) are Internet tools, such as transparent images on the website or in e-mails that we may send you, that help us to determine, for instance, whether a page has been viewed or an e-mail opened. For example, if you ask us to send you information, we may use web beacons to determine how many of the emails we sent were actually opened. A pixel tag is a type of web beacon embedded in an image on the website. In general, any electronic image viewed as part of a web page, including a banner ad, may contain a pixel tag.

Data Use, Sharing And Your Choices

In addition to sharing your information with authorized dealers, we may share your information with our affiliates, licensees, vendors, service providers and agents who assist us in providing our products and services and processing your orders and payments, such as our call center and vendors that provide warehousing and delivery, marketing and advertising, data aggregation, hosting, data verification, statistical analysis and order processing. We require our vendors, service providers and agents to keep your information confidential and they are not permitted to use your information for any purpose other than providing services to SSB. Finally, we will share your information if required by law to do so, when required to legally protect and defend the rights or property of SSB, when SSB believes it appropriate to protect its users, employees, or the public, and when required to enforce or defend the conditions of any agreement with SSB, including without limitation the Terms of Use (link to Terms of Use). In the event that SSB or its business assets (or those of any authorized dealer) are bought, sold, or otherwise transferred or reorganized, the transferred business assets will likely include the information that has been collected and will be transferred to the new owner, who will continue to be bound by this Privacy Policy.

Links From This Website

This policy only addresses SSB’s collection and use of your information from this Website, except as otherwise provided. If you disclose your information to others in connection with your use of our Website, or any other Website (including sites linked to our Website), you are subject to the privacy policies that they apply. SSB does not have control over the privacy policies applied by any other party that you may disclose information to when linking to or from our Website. If you would like information on any other party's privacy policy, you should contact that party directly, and we encourage you to do so.


SSB employs standard industry measures to help protect the confidentiality of your personally identifiable information, including the use of firewalls, intrusion prevention systems, and SSL encryption. We use Secure Sockets Layering (SSL) to encrypt information, including credit card numbers or other customer information, before it travels the Internet. Please understand, despite these efforts, we cannot guarantee the security of your information given the current state of the Internet. We cannot guarantee protection of all electronic information from interception, misappropriation, misuse or alteration. We cannot guarantee that your information will not be disclosed or accessed by accidental circumstances or the unauthorized acts of third parties.

Access By Children

Our Website is not intended for children and we will not knowingly collect information from children under the age of 13. We encourage parents to talk to their children about their use of the Internet and the information they disclose online. If you discover your child has provided us with personally identifiable information, you may contact us, as described in the first paragraph of this policy if you would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases upon receiving your request.

Content Submitted Or Posted

This Website contains functionality that allows users to upload content to the Website. By posting, uploading, inputting, providing, sending, or submitting any content to this Website you agree to the following:
  • You will not upload or transmit any communications or content of any type that infringes or violates any rights of any party.
  • You will not use this Website for any purpose in violation of local, state, national, or international laws.
  • You will not use this Website as a means to distribute advertising or other unsolicited material to any third party.
  • You will not post material that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful or embarrassing to any other person or entity as determined by SSB in its sole discretion.
  • You will not impersonate another person.
  • You will not upload any content that violates any other person’s copyrights, trademarks, patents, trade secrets, or any other intellectual property rights.
  • Trademarks are owned by SSB and/or its affiliates or subsidiaries.